Hard Seltzer Sommeliers

Hard Seltzer Sommeliers
Mar 2023

NUTRL. The One with the Umlaut. is the name of the first national campaign from NUTRL Vodka Seltzer and it stars actress and Saturday Night Live star Chloe Fineman as Gunter, a hard seltzer sommelier. In the campaign, Fineman serves as the new spokesperson for the brand and conveys the brand's unique personality, as well as the beverage's light and refreshing taste.
"It's no secret that consumers are moving away from over-engineered and over-complicated products, but instead are prioritising quality and taste," says Marisa Siegel, VP of marketing for NUTRL Vodka Seltzer, "'NUTRL. The One with the Umlaut.' campaign perfectly encapsulates the confident simplicity of NUTRL and the inherent quality you get from its real ingredients, all while showing off the brand's tongue-in-cheek personality."